Ruthless focus on a single type of puzzle mechanic of tile-blasting Negated laborious content treadmill demanded by a visual progression through a cheap cost location of their studiosĪimed, much like King, to saturate the visual progress based match-3 category by releasing follow-up titles with female first themes (gardening, decoration/renovation and zoo-keeper)
Innovated by implementing visual progression and storytelling to replace outdated saga-progression When analysing the top Match & Blast developers, we can identify (and significantly simplify) three distinctive approaches to grab a piece of the $3Bn market:įirst mover advantage in the form of a massive playerbase and defacto puzzle saga franchisesĬonquered and saturated the market initially relying on the design frameworks to build, cross-promotion power to scale and the analytics to operate multiple similar type of games aimed at a similar audience.
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